Fundraise For Us
Sign up to take on a challenge for MAMA Academy and every mile, stroke and step raises money to keep more babies safe. You will receive a running vest or MAMA top, a training plan, a fundraising pack and bespoke support to help you reach your challenge and fundraising goals – and we will cheer you on the whole way.

Why take on a challenge for us?
Every pound you raise goes directly towards our mission of reaching expectant parents with the information that keeps their babies safe:
- 300,000 Wellbeing Wallets and Pregnancy Passports distributed to expectant parents every year – over 2.3 million distributed to date
- Helping save over 1,500 babies’ lives every year since 2012
- 50,000 visitors a month use our resources, and your support keeps them free
And it is not just about the fundraising. Training for a challenge is a goal that gets you out of the door, and crossing that finish line knowing why you did it is a feeling like no other. Our fundraisers tell us it is one of the most rewarding things they have ever done – many come back year after year.
How it works
1. Choose your challenge
Pick from the popular events below, choose any event you like the look of, or invent your own – a sponsored silence, a quiz night, a birthday Facebook fundraiser, walking a mile for every day of November. If you can dream it, you can do it for MAMA Academy.
2. Get your place and set up your page
Sign up for your own place in your chosen event, or get in touch to ask about MAMA Academy places in the big events. Then set up your fundraising page via Just Giving and select MAMA Academy as your chosen charity – it takes two minutes and your sponsors can Gift Aid their donation at no extra cost to them.
3. We support you
You will receive a running vest or MAMA top, a training plan, and bespoke support from our small team to help you reach your challenge and fundraising goals.
4. Smash it and celebrate
Share your page far and wide – most people raise most of their total in the final two weeks. Wear your MAMA top with pride on the day, send us your photos, and we will celebrate your achievement on our social media and, for our superstar fundraisers, in our Parents Podcast.
Why your sponsorship matters
MAMA Academy is a small charity with a big reach. Unlike larger organisations, there is no big fundraising machine behind the scenes – supporters like you are how the passports and wallets get printed, translated and delivered to maternity units. Sponsorship from your challenge funds the educational materials that help midwives and expectant parents spot problems early, when it matters most. It really could not be more direct: your miles, more babies arriving safely.
Not a runner?
- Swim Serpentine – a one or two mile open water swim in the Serpentine, Hyde Park
- Charity treks and walking challenges – from 10k countryside walks to multi-day treks
- Own your own challenge – a sponsored silence, head shave, bake sale, quiz night or birthday Facebook fundraiser
- Employer match giving – many companies match the total their employees raise, doubling your sponsorship for free – just ask your HR team
MAMA’s most popular events
- Royal Parks Half Marathon, London, October
- Manchester Marathon, April
- Oxford Half, October
- Cardiff Half Marathon, October
- Leeds 10K, June
- York 10K, August
- Great North Run, Newcastle, September
Already have your own place?
If you have secured your own place in any event, we would love you to run for Team MAMA. There is no minimum sponsorship – just set up your JustGiving page, select MAMA Academy as your chosen charity, and we will send you a running vest and everything you need.
Whether you want to hold a coffee morning, jump out of a plane, host a party or do a sponsored event, we are here to help you with your fundraising every step of the way! Contact us for a huge range of ideas and we will help you put together a fundraising plan that’s tailored to you.
Prefer to give instead?
Not everyone wants to fundraise – and that’s absolutely fine. If you would rather simply support our work, a regular monthly gift is one of the best ways to help. It lets us plan ahead and keep supplying Wellbeing Wallets, Pregnancy Passports and our free resources to expectant parents and NHS hospitals.
Set up a monthly gift on our Become a Regular Giver page – every amount, whatever you can give, helps more babies arrive safely.
Thrill Seekers
Skydive for us for free.
We have partnered with Skyline Parachuting. They have many centres across the country and promise to give you the experience of a lifetime. Raise a minimum of £450 for MAMA Academy and we will pay your jump cost! Tandem skydive at 10,000 feet for just a £70 deposit! Email us for more details at contact@mamaacademy.org.uk or read some testimonials here.
Support Us While You Shop
It’s never been easier to support MAMA Academy while you shop! Simply sign up to services like Easy Fundraising or Give As You Live and then carry on living life and shopping as usual! It’s an easy way to consistently save lives. 
Ebay
Donate a percentage of your sales by selecting MAMA Academy as your chosen charity through ebay.
Easy Fundraising
Thousands of retailers will make a donation to MAMA Academy every time you do your shopping online – just visit Easy Fundraising before you shop, select MAMA Academy and then search for your retailer e.g. Amazon, and then do your shopping as usual. It couldn’t be easier and wont cost you a penny.
Give As You Live
Raise funds for us for free! Just visit Give As You Live before you shop, select MAMA Academy and then search for your retailer e.g. Tesco, and then do your shopping as usual. That retailer will then make a small donation to us at no cost to you.
Recycling
Stamp Recycling
Turn your used stamps into funds for MAMA Academy! Find out where to send your stamps to and further instructions here. Thank you so much!
Recycling For Good
- Self-Pack
If you have just a few small items that you would like to donate then you can pop them into an envelope (no bigger than A5 size) and print and attach the label in the link below.
Please make sure you write MAMA Academy on the dotted line on the printed label before posting:
They accept the following items in Self-Pack envelopes:
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- Jewellery & Watches (in any material even if damaged or broken)
- Foreign or UK Banknotes (even out of circulation ones)
More information can be found on the Recycling For Good website.
- Recycling Project
If you have a large amount of items, or would like to collect more over a period of time then the Recycling Project is for you. They will send you a sack (free of charge) to put your items in and when it is of an acceptable weight (10-30kg), just give them a call and they will arrange collection free of charge at a convenient time for you. It’s that simple and there is no long term commitment. You can donate a much wider range of items in our Recycling Project sacks:- Jewellery & Watches (in any material even if damaged or broken)
- Currency – Any coins or banknotes, UK & foreign (even if out of circulation)
- Mobile Phones
- Cameras (old film, digital and video)
- Stamps (Loose, single, albums, first day covers, presentation packs, collections, postcard collections)
- Gadgets (Sat-Navs, Ipods, MP3 players, games consoles, games & accessories).
Fill in the form or call for more details – 0800 633 5323
Keep in touch
Supporters like you make MAMA Academy’s work possible – and we’d love to keep in touch with you about our work and how you can get involved.
Please complete the form below, email us at contact@mamaacademy.org.uk or call us on 07427 851670.

