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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Maternity Services Closure in North Devon

    When a Maternity Unit Closes Its Doors, Families Pay the Price: What North Devon Tells Us About the State of UK Ma...

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  • Thirlwall Inquiry Report Published

    Thirlwall Inquiry Report Published: MAMA Academy Calls for Urgent Action on Neonatal Safety The final report of th...

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  • MBBRACE: The 2026 Maternal Mortality Report

    MAMA Academy Responds to MBRRACE-UK 2026 Report: Maternal Deaths Stall as Inequalities Deepen MAMA Academy, the UK...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Harriet

    “When I noticed my baby’s movements had slowed, I nearly talked myself out of getting checked. But the message...

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  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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