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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Waterbirth: What Is the POOL Study Trying to Find Out?

    Warm water immersion during labour is widely used in UK maternity care. Many women describe it as calming and help...

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  • What recent research tells us about LGBTQ+ experiences of pregnancy and baby loss

    At MAMA Academy, we are committed to sharing evidence that helps improve pregnancy care for everyone. A recent ope...

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  • From expectation to reality: what 2,000 UK parents told NCT about pregnancy, birth and early parenthood

    NCT has published a new report, From expectation to reality: Parents’ experiences of pregnancy, birth, and life ...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Harriet

    “When I noticed my baby’s movements had slowed, I nearly talked myself out of getting checked. But the message...

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  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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