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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • “Grief Must Be the Engine of Change”: Parliament Unites for Baby Loss Awareness Week 2025

    On the evening of the 13th October, Parliament came together for one of the most important debates of the year. Du...

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  • #BLAW Self Care & Reflection

    Baby Loss Awareness Week (9th–15th October) can bring a swirl of emotions, sadness, love, longing, and everythin...

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  • National Maternity and Neonatal Investigation: What We Know

    In the summer of 2025, the Department of Health and Social Care began a new independent investigation into materni...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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