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Our Mission

To conduct vital research into baby loss and create evidence-based resources for expectant parents and their healthcare professionals to save babies’ lives.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • From expectation to reality: what 2,000 UK parents told NCT about pregnancy, birth and early parenthood

    NCT has published a new report, From expectation to reality: Parents’ experiences of pregnancy, birth, and life ...

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  • Maternal Mortality in the UK: What the Latest 2022–2024 Data Shows

    MBRRACE-UK has published its latest data brief on maternal mortality in the UK, covering the years 2022 to 2024. T...

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  • What Is the Maternal Care Bundle?

    NHS England has published their latest Maternal Care Bundle, a new national framework designed to reduce maternal ...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Harriet

    “When I noticed my baby’s movements had slowed, I nearly talked myself out of getting checked. But the message...

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  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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